About Us, Meet the CEO Matt Solomon | Channel Halo
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Learn about our history and work

From the CEO

For more than 16 years, I worked in sales and business development first in the areas of copyright and licensing within the legal industry before transitioning to the channel space.


I’ve had the unique experience of working with a start-up company that knew nothing about the channel. While there I helped it grow from 0 to 1,500 partners in a two-year period through acquisition then later to more than 4,000, making it one of the fastest-growing companies in decades within the channel. Post acquisition, I took on the role of Channel Chief for a multi-billion dollar organization.


This provided me the opportunity to attend more than 40 events per year and speak with thousands of MSPs to understand their pain points as it relates to marketing themselves as professionals and experts, presenting in front of others, and how to deliver a presentation that will resonate with their customer base.


Throughout the last five years in the channel, I’ve been dedicated to helping the companies I worked with grow on the vendor side while also tirelessly working with MSPs/IT providers to help scale their businesses. In that journey there were a lot of lessons learned about what to do (and not do), whom to connect with, and how to present your company to the channel and to your customers.


Channel Halo is my way of passing along those lessons. I am passionate about helping my clients develop strategies around events, create presentations that will resonate with their audiences, become more comfortable selling, and have an opportunity to give them a larger voice in their communities and in the channel.


I look forward to working with you!


– Matt Solomon, CEO

Company Values



Successful businesses are built on quality relationships, which in turn are built on integrity.



We value our client’s privacy and propriety information and fostering a trusting relationship is a top priority.



We believe honesty and transparency are the foundational values upon which great, and profitable, partnerships and companies are built.



Just as we are experts in our service areas, we respect the experience you bring to the table as well. Mutual respect is key to success for all.


Matt has been a recognized thought leader, speaker, and award winner garnering the attention of industry publications.

Here are a few of the recent accolades he’s received.

Feature Interviews


  • Industry Veteran Matt Solomon Announces Final Chapter at ID Agent/Kaseya (Channel Futures)
  • Kaseya’s Matt Solomon on Changing the World (IT Channel Insider)
  • From 0 To 2,000+ Partners: How A SaaS Company’s Channel Program Reached Critical Mass (Software Business Growth)
  • ID Agent: We’re Enabling ‘First-Time Customer Meetings’ for Partners (Channel Futures)
  • ID Agent’s Dark Web Scanning Is ‘An Incredible Differentiator’ For MSPs (CRN.com)
  • ‘7 Minutes’ With ID Agent Director of Sales Matt Solomon (Channel Futures)
  • How To Future-Proof Your Business And Your Customers (CRN.com)



  • 2021 Channel Chiefs (CRN.com)
  • 2020 Channel Chiefs (CRN.com)
  • 2019 Channel Chiefs (CRN.com)
  • 100 People You Don’t Know But Should 2018 (CRN.com)



  • Podcast: Kaseya VPs Explain MSP Empowerment Strategy (CHANNELe2e)
  • Podcast: Live at XChange 2020 with Matt Solomon (IT4Whiskey)
  • Podcast: Nick Streaker & Matt Solomon, ID Agent (VARinsights)
  • Podcast: Monetizing MSP Market Trends in 2021 (CHANNELe2e)

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